Blessed winner at the Green Marketing Award 2025 in Vienna!

Blessed winner at the Green Marketing Award 2025 in Vienna!

The awards for sustainable marketing awarded were celebrated on June 6, 2025 in the balloon hall in Vienna. The Green Marketing Award, initiated by ÖBB advertising, WPP Media and Horizon, went into the fourth round and distinguished promising marketing activities that have a positive effect on the environment and society. At the gala, which was moderated by the Ö3 moderators Gabi Hiller and Philipp Hansa, several hundred guests gathered to appreciate the achievements of the nominees.

innovative approaches in focus

A total of over 70 submissions for the award in the four categories "Be Different!", "Be social!", "Be aware!" And "B2BE!" included. The jury, chaired by WU professor Dieter Scharitzer, assessed the applications according to criteria such as innovative strength, credibility, social impact and relevance for sustainable transformation. Particularly gratifying: The event was carried out as a certified green event, which underlines the importance of sustainability in today's marketing landscape.

The winners of the Green Marketing Awards

The award winners of the individual categories present themselves as follows:

• be different!

  • 1. MA 48 City of Vienna - Orange Week 2024
  • 2. Haykid - Waldkids in Vienna
  • 3. Global 2000 - garden -based tracking for biodiversity
• be social!

  • 1. Caritas - Fürand´
  • 2. Unpaid Care Work - make unpaid care work visible
  • 3. Adeg - violence against women is intolerable
• Be aware!

  • 1. Technical Museum Vienna - Future Simulator
  • 2. BMIMI - Austria on foot
  • 3. Lidl Austria - Price parity for herbal alternatives
• b2be!

  • 1. Druckerei Janetschek / Humus structure project Erdedankfest
  • 2. MAS-AUSTRIA-plastic upcycling
  • 3. DM (Wavemaker) - Environmental protection in advertising

In addition, the special prices "New Momentum" were awarded for outstanding scientific work in the field of green marketing. The proud winners are Helen Natalie Langwieder-Görner and Alena Herzog, each of whom was awarded a prize money of 1,000 euros for their master's theses. Your work deals with important topics such as economic sustainability in the fashion industry and the use of edible insects as an alternative protein source.

sustainability as a common goal

In times of climate change and pollution, the Green Marketing Award is a valuable platform that shows how marketing can combine economic success with ecological and social goals. Marketing can serve as a pioneer for changes that make it easier for people to make their lifestyle more sustainable. The participants of the awards make an important contribution to raising awareness of the challenges of our time and showing solutions that go beyond greenwashing.

With these prices, not only creativity and innovative strength are recognized, but also the responsibility with which companies and institutions have to act. Finally, according to the thought behind the award, it is about sharpening consumers' awareness of sustainable practices and changing their behavior. A step in the right direction to make our lives and the planet better together.

For more information about the diverse projects and the award itself, visit the official page of Green Marketing Awards .