Brilliant winners announced at the Green Marketing Award 2025 in Vienna!

Brilliant winners announced at the Green Marketing Award 2025 in Vienna!

The awards for sustainable marketing were celebrated on June 6, 2025 in the Ballonhalle in Vienna. The Green Marketing Award, initiated by ÖBB Advertising, WPP Media and HORIZONT, ​​entered its fourth round and honored promising marketing activities that have a positive impact on the environment and society. At the gala, which was moderated by Ö3 presenters Gabi Hiller and Philipp Hansa, several hundred guests gathered to honor the nominees' achievements.

Innovative approaches in focus

In total there were over 70 submissions for the award in the four categories "Be Different!", "Be Social!", "Be Aware!" and “B2Be!” included. The jury, chaired by WU Professor Dieter Scharitzer, evaluated the applications based on criteria such as innovative strength, credibility, social impact and relevance for sustainable transformation. Particularly pleasing: The event was held as a certified green event, which underlines the importance of sustainability in today's marketing landscape.

The winners of the Green Marketing Awards

The winners of the individual categories are presented as follows:

• Be Different!

  • 1. MA 48 Stadt Wien – Orange Week 2024
  • 2. Haykid – Waldkids in Wien
  • 3. Global 2000 – Gartenbasiertes Tracking für Artenvielfalt
• Be Social!

  • 1. Caritas – füreinand´
  • 2. Unpaid Care work – Unbezahlte Sorgearbeit sichtbar machen
  • 3. ADEG – Gewalt gegen Frauen ist untragbar
• Be Aware!

  • 1. Technisches Museum Wien – Future Simulator
  • 2. BMIMI – Österreich zu Fuß
  • 3. Lidl Österreich – Preisparität für pflanzliche Alternativen
• B2Be!

  • 1. Druckerei Janetschek / Humusaufbauprojekt ERDEdankfest
  • 2. MAS-Austria – Kunststoff-Upcycling
  • 3. DM (Wavemaker) – Umweltschutz in Werbung

In addition, the special “New Momentum” prizes were awarded for outstanding scientific work in the field of green marketing. The proud winners are Helen Natalie Langwieder-Görner and Alena Herzog, who each received prize money of 1,000 euros for their master's theses. Her work addresses important topics such as economic sustainability in the fashion industry and the use of edible insects as an alternative source of protein.

Sustainability as a common goal

In times of climate change and environmental pollution, the Green Marketing Award is a valuable platform that shows how marketing can combine economic success with ecological and social goals. Marketing can serve as a precursor to changes that make it easier for people to make their lifestyles more sustainable. The participants in the award make an important contribution to raising awareness of the challenges of our time and identifying solutions that go beyond greenwashing.

These awards not only recognize creativity and innovative strength, but also the sense of responsibility with which companies and institutions must act. Ultimately, the idea behind the award is to raise consumer awareness of sustainable practices and change their behavior. A step in the right direction to make our lives and the planet better together.

For more information about the diverse projects and the award itself, visit the official website Green Marketing Awards.