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Tie a knot like the Viennese emperors - special event on June 8th!
On June 8, 2025, experience the “Mascherllängerl” in Vienna – an exclusive event in Wilhelm Jungmann’s historic shop.
Tie a knot like the Viennese emperors - special event on June 8th!
In Vienna, at the heart of tradition, a very special event will take place on Sunday, June 8th, 2025, from 6:00 p.m. to 7:00 p.m. in the renowned “Wilhelm Jungmann and Nephew” shop: “The Mascherl Knotterl”. This event is aimed at anyone who wants to learn the craft of perfecting tie-tying - a skill that is of great importance at the Opera Ball. The proud owner Georg Gaugusch invites you to the historic rooms, which have lost none of their charm since the times of the Austro-Hungarian Empire.
The store, which was founded in 1866 by Wilhelm Jungmann, has developed over the years into one of the most renowned fabric stores in the world. Here, next to the Vienna Opera, huge bolts of the finest cloth are stored on old shelves, and an exquisite selection of ties and silk tailcoat bows awaits customers. As the only survivor of the great Viennese fashion salons, Wilhelm Jungmann & Nephew received the title of purveyor to the imperial and royal court in 1881 and today offers an exquisite range of fabrics as well as silk and cashmere accessories from purely European production. wjn.at explains that Wilhelm Jungmann built the business based on the tradition of his father Leopold, and the interior design remains unchanged to this day.
A look into history
Historically, names such as Empress Sisi, Princess Metternich and the Rothschild family were among the house's prominent customers. These valuable order books are a treasure that tells a lot about old Viennese society. Gaugusch has a keen interest in these records, even though many of the once wealthy customers can no longer be found in the Vienna telephone directory. This shows once again how much time and its protagonists have changed.
The event “The Mascherl Knotter” not only offers the opportunity to learn how to tie a perfect “Mascherl”, but also a glimpse into a rich history that goes back to the former heyday of Viennese fashion. It is the ideal opportunity to engage with tradition and craftsmanship while getting closer to the elegant style of days gone by. This unique event promises not only entertainment, but also a connection to the roots of Viennese tailoring.
Take advantage of this opportunity to immerse yourself in the world of chic Viennese tailoring and perhaps take home a touch of elegance for the next opera ball! For more information about this historic institution you can visit the website geschichtewiki.wien.gv.at.