Laura Trauntschnig: New impulses for Scholz & Friends in Vienna!

Laura Trauntschnig: New impulses for Scholz & Friends in Vienna!

Wien, Österreich - The advertising in Vienna will get a breath of fresh air: Laura Trauntschnig will take over the post of the Head of People & Corporate Development at Scholz & Friends from April 1, 2025. With over 15 years of experience in the industry, the expert in change management, organizational development and corporate culture is well equipped for this challenge. As Horizont Tackle establishment of a strong corporate culture as well as talent promotion and effective organizational development.

But what exactly does that mean for Scholz & Friends and their future? Trauntschnig attaches particular importance to the structure of efficient structures and the optimization of processes to create a corporate culture that promotes innovation, courage and open exchange. A big focus of her work will also be on the integration of artificial intelligence - it strives to integrate AI as a supportive team member into the world of work. In times when new technologies are quickly moving in, this is an important project.

change management in the company

In addition to Trauntschnig's vision, the right change management is also crucial. A clear communication of the goals and the involvement of employees are of great importance. In companies, changes can cause discomfort and fears, which requires careful planning. A successful change management ensures that the workforce not only informs you, but is also actively involved in the design of change. Digital Center Berlin describes that this can be promoted, among other things, through training and open exchange.

An effective approach is also dependent on the approach of "Predict & Control" Versus "Sense & Respond", as Bergmacher . Different tools are required, depending on whether clear goals are set or the organization should be further developed holistically. The challenge is to overcome the resistance against changes and motivate the team to participate.

In an understanding of roles as a change expert, Trauntschnig can fall back on the proven change curve, which describes seven phases of emotional reactions to changes. This ranges from the initial shock to rejection to the complete integration of the new circumstances into everyday work. The aim is to take employees with them and ultimately create a work environment that is not only efficient, but also promotes innovation and creativity.

The coming months promise to become exciting, while Laura Trauntschnig puts her plans into practice at Scholz & Friends and thus sets the course for a future -oriented corporate culture.