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Austria Vienna unveils the new away jersey: A statement for Vienna!
On July 17th, 2025, Austria Vienna will present its new away jersey for the 2025/26 season, which embodies club identity and tradition.
Austria Vienna unveils the new away jersey: A statement for Vienna!
A fresh wind is blowing through Vienna! FK Austria Wien has unveiled its new away kit for the 2025/26 season, and it's more than just a piece of fabric. It reflects the club's values and playing culture and expresses the 'Veilchen' identity both during the game and off the pitch. The design of the jersey is mainly kept in a clear white and is refined with purple accents on the sleeves. These colors are not only typical of the club, they also tell a story.
The club's coat of arms is emblazoned in the middle, placed centrally on the chest, while the inspiring motto "Pride of our City" is emblazoned on the inner waistband. As reported, the jersey is supported by the innovative collaboration with the main sponsor Frankstahl and its subsidiary Steelcoin. All sponsors' logos are in an elegant purple, which gives the entire ensemble a harmonious touch - a successful coordination with the design created by Macron, the club's official outfitter.
Tradition meets modernity
The new jersey of FK Austria Vienna not only shows unity and pride, but also a modern design element: an abstract topography of Austria and the greater Vienna area adorns the garment, which underlines the club's connection to the city. These stylish details speak to the artistry and dedication in the design process, because as in other areas of sport, well thought out design is crucial. The selection of materials also plays an important role because it supports freedom of movement and improves the performance of the players.
“This jersey represents our tradition, but also the further development of the club,” says CFO Harald Zagiczek. He highlights the importance of the jersey for brand representation and thanks the partners for their support. “Loyalty to our club colors is particularly important to us and we are pleased to work with strong partners,” he adds.
Identity in football
As various analyzes show, football jerseys are not only fashion items, but also identity creators. They carry symbolic meaning and represent the cultural values of the club. Every detail, from logo placement to the colors used, influences fans' perceptions and their emotional connection to the club. In football culture, jerseys are true ambassadors of their clubs, conveying a sense of belonging and pride.
A successful jersey is not only important on the pitch, but also as a means of communication for the fans. It tells stories, expresses loyalty and connects generations. The selected materials and the creative design are not only practical, but also proof of the innovative power in football. Trends change, but the essence of a club remains alive in its colors and designs.
In summary, FK Austria Wien's new away jersey impressively shows that tradition and innovation can go hand in hand. It is a powerful symbol that underlines the connection to the city of Vienna and the cultural identity of the club - a jersey that is actually more than just playing clothing.