Ty Dolla Sign shakes up the Prater Dome - Higgins Pre-Opening!

Ty Dolla Sign shakes up the Prater Dome - Higgins Pre-Opening!

It's a busy day in Vienna today! The city is preparing for a spectacular event that will delight fashion fans and party lovers alike. On Thursday, August 14, 2025, the time has finally come: The “Juicy Special – Higgins Pre-Opening Party” takes off in the Prater Dome! From 11 p.m., guests can expect not only an exuberant party atmosphere, but also the performance of a US megastar - Ty Dolla Sign. The musician, known for his collaborations with greats such as Kanye West, Post Malone and SZA, will perform live in Vienna for the first time.

The large-scale opening of the fashion brand “Higgins” on August 28th is the focus of this celebration. Ten new branches will be opened throughout Austria, including four in Vienna and one each in Linz, Graz, Wiener Neustadt, Bruck an der Leitha and Eugendorf. Higgins offers trendy brands like Levi’s, Puma and Marvel at fair prices, and the party at the Prater Dome is the perfect start to this event. The musical background will be provided by no less than ten DJs who will play on three different floors - indoor and outdoor, including an open-air rooftop area.

The event highlight of the summer

The organizers have thought of something special: In addition to Ty Dolla Sign, another “Surprise Live Act” from the USA will perform, but whose identity will remain secret until the event. This mystery adds extra excitement and attracts audiences from near and far. The music styles will range from hip hop and RnB to dancehall and reggaeton. A mixture that perfectly rounds off the dancing pleasure and makes the party night unforgettable.

The day after the party is also a public holiday, which makes celebrating without time pressure particularly attractive. Tickets are already available online and demand seems to be high. If you don't want to miss this event, you should act quickly, because as we all know, life punishes those who come too late.

A look at the fashion industry

The upcoming opening of Higgins is part of a trend that is also noticeable in the current fashion and events industry. Sustainability and targeted planning are essential topics that are increasingly coming into focus. Bachelor students from the Vienna University of Applied Sciences reported on the organizational challenges of fashion events. It was emphasized that precise planning and flexibility are crucial for the success of these highly complex events. The VIENNA FASHION WEEK is an example of the successful implementation of such concepts and has been bringing a breath of fresh air to the industry for 19 years.

Whether it's the opening of Higgins or the latest fashion trends - Vienna shows that there is definitely no lack of creativity and entrepreneurial spirit here. The anticipation for the Higgins Pre-Opening Party is great and many guests agree: “Something is coming!” So be there when Vienna becomes the epicenter of fashion and music!

For more information and tickets visit praterdome.at and for a glimpse into the exciting world of fashion visit oe24.at.