TU Vienna: A spin-off conquers space without annoying cookies!

TU Vienna: A spin-off conquers space without annoying cookies!

An exciting chapter in domestic space technology takes its course: The spin-off of the Technical University of Vienna has successfully brought its first satellite into orbit. This is not only a significant progress for the company, but also an important step for Austrian science and technology. The satellite will now collect data that can be used to develop new applications in earth observation and communication. tuwien.at reports that the team has made extraordinary progress around the project and is proud of this success.

What exactly is behind the successful start? The satellite was designed for a variety of applications, which include monitoring environmental data and the support of emergency operations. The data collected could soon be used to develop innovative solutions for urgent social challenges. It's just great to see how technical knowledge from Vienna can have a direct impact on global problems!

opportunities and challenges in the digital age

In another area, the digital age requires rethinking, especially when it comes to web analytics and data protection. Google Analytics is currently criticized, especially according to objections to the Austrian data protection supervision. This takes the view that the common use of cookies for data tracking is legally questionable without consent. New solutions come into play, such as the so-called "cookie tracking", which is based on anonymized and statistical data and enables websites to carry out web analysis without the often annoying cookie banners. dr datatenschutz.de calls it a data protection-friendly solution for user analysis.

The most common questions answered by such tracking methods include: How many visitors have a website? Where do these visitors come from? And how do you behave on the page? Despite the requirements for consent, new approaches such as fingerprinting and URL extensions enable data protection-compliant tracking, which also meets the requirements of the GDPR. dr-dsgvo.de emphasizes that in this way the necessary information on user analysis without cookies can be recorded.

The future in view

With the conclusion of the great project of the Vienna University of Technology and the exciting developments related to data protection, it can be seen that both technology and digitization in Austria are on an exciting path. Companies and institutions must always stay up to date and consider innovative solutions in order not only to secure their market position, but also to meet the legal requirements. It remains to be seen which next steps will take both areas - space travel and digital analysis - in the future. But one thing is certain: Vienna remains a hot place for innovations!