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Fight against hair loss: Two women help cancer patients before chemotherapy
Petra Paulhart and Martina Brenndorf are committed to improving the quality of life of cancer patients through innovative hair loss prevention.
Fight against hair loss: Two women help cancer patients before chemotherapy
In Vienna, two impressive women, Petra Paulhart and Martina Brenndorf, are committed to improving the quality of life of cancer patients and providing valuable support during a difficult time. They are particularly dedicated to the topic of hair loss in October and November, the months in which breast and lung cancer are the focus. “It is important to us that those affected feel comfortable despite their illness,” says Paulhart.
Petra Paulhart founded the company “Ahevita”, which offers high-quality wig services. Your personal advice and the opportunity to choose wigs directly from the patient are special services. An innovative aspect is the computer program that helps patients visualize their future reflection in their minds. “It changes everything when you see what you can look like later,” explains Paulhart.
Innovative technologies for prevention
Martina Brenndorf is the head of “LB Medical Care GmbH” and teaches a groundbreaking treatment technique to prevent hair loss: “Paxman scalp cooling”. This method helps reduce hair loss during chemotherapy treatments. However, scalp cooling is not cheap - the treatment costs amount to around 350 euros per session, and unfortunately health insurance companies do not yet cover the costs. This causes frustration for patients who are hoping for this essential support. “We often experience that hospitals hesitate to purchase the cooling device because of the high acquisition costs and lack of staff,” notes Brenndorf.
The two women met at the Döbling Private Clinic and decided to combine their skills to fight together for their patients. “We know that patients are getting younger and younger and want to be active in life,” says Paulhart. She believes it is crucial to offer those affected choices and to see them not just as patients but as people.
Across society, the challenges that patients face are often overlooked. That is why the commitment of Paulhart and Brenndorf in this regard is indispensable. They both know that it's the little things that can often make a big difference. “If we can help bring back the smiles, then we have done a lot of things right,” concluded Brenndorf.