Coffee cult in change: So conquers Z cold and new!

Coffee cult in change: So conquers Z cold and new!

Wien, Österreich - Coffee culture in Austria and Germany experiences a striking change that is mainly shaped by generation z. While coffee is still a popular drink in Germany, the per capita consumption is around 163 liters annually-a clear difference to beer, which is consumed with 88 liters, of which about 8 liters are non-alcoholic, such as Radiolippe reports.

The classic coffee variants such as iced coffee seem to get out of fashion. While in the past cooled filter coffee with vanilla ice cream and whipped cream was enjoyed as a dessert, the young generation favors increasingly cold beverage trends such as ICED Coffee, Cold Brew and other creative variants. These drinks are particularly popular because they are refreshing and can be perfectly adapted with different aromas and syrups.

The preferences of generation z

But what makes coffee consumption so special among generation Z? These young trendsetters, born between 1997 and 2012, do not just see coffee as a drink, but as a lifestyle. The social aspects are crucial: coffee houses act as social meeting points, study rooms or even as an Instagram-compatible locations. Social media in particular platforms such as Tikok and Instagram play a major role in the design of coffee culture, such as Eating Meals.

The generation Z likes to experiment with taste and preparation, and cold coffee variants are very located. Cold Brew, where coffee is extracted cold for a long time, is not only stomach -friendly, but also particularly practical for the hectic lifestyle of young people. In addition, a study shows that gen z spends even more money for special coffee than for conventional coffee.

A look into the future

Change in coffee consumption is in full swing: Fewer and fewer young people are using traditional cup of coffee in the morning. Instead, they rely on modern alternatives such as tea or cold brew. In addition, generation Z pays attention to sustainability and ethics when it comes to choosing your coffee. They are ready to spend more for high -quality, sustainably produced products. According to [the market] (https://der-markt.net/kaffekonsum-im-wandel-so-veraendert-die generation-z-den-markt/), this can also be seen in the lower reach of the traditional coffee consumption, which dropped from 88 % in 2019 to 85 % in 2024.

Now it is crucial for the coffee industry to adapt to the new preferences and values ​​of consumers. Providers who continue to rely on traditional products could be pushed out of the game in the future. Innovative approaches and offers that are geared towards the needs of Generation Z could bring the decisive advantage. The interest in health -conscious alternatives, such as coffee with a low sugar content or special mixed drinks, is increasing and promises exciting new developments for coffee culture.