Marriott Vienna celebrates anniversary: ​​Review of Queen and the future of tourism!

Marriott Vienna celebrates anniversary: ​​Review of Queen and the future of tourism!

Innere Stadt, Wien, Österreich - The Vienna Marriott Hotel recently celebrated its annual existence, and at the same time it is reminded of the unforgettable moments when the legendary band Queen appeared in 1986 as part of its “Magic Tour” in Vienna. At that time, Freddie Mercury with his band appeared in one of the largest rock appointments in the 80s and not only left musical traces, but also nostalgic experiences in the promenade bar of the hotel, where they triggered together after the concert and gave a private concert for the hotel guests. It's just a shame that the signatures of the band on a white wing were accidentally removed from cleaning staff, a little mishap in the history of the hotel.

Hotel director Dieter Fenz and Satya Anand, President of Marriott International for Europe, the Middle East and Africa, are optimistic about the future of Vienna Marriott. With an occupancy rate of around 80 percent, it turns out that Vienna is still very popular as a destination. A large number of hotel guests come from the USA, followed by local visitors from Austria. It is particularly gratifying that around 70 percent of the catering customers are local guests. In order to address younger target groups, the hotel plans exciting events such as cheesecake tastings and Valentine's Day specials.

Vienna as a tourist center

But there are also challenges. Vienna, which set a record with incredible 19 million overnight stays last year, still has a lot of potential. Walter Ruck, President of the Vienna Chamber of Commerce, describes the city as one of the most sought -after destinations worldwide with sufficient growth opportunities. This fact is particularly underlined by the high intake of over 500 euros per night of the congress participants - an important economic sector for the city.

The city houses over 6,000 congresses annually, and a strong need for additional event locations is signaled. Ruck therefore demands that the framework to be approved by approval in order to attract more events and to expand the event capacities in Vienna. There are currently 180 bookable venues with over 400 people. In order to remain competitive, more flexible regulations and a new “Vienna Eventboard” are required to bring top -class events in Vienna in particular.

The future of Vienna Marriott

The Vienna Marriott himself mastered the challenges of personnel lack during the pandemic, and both Fenz and Anand look into the future with confidence. Your goal is to expand the hotel, which enables event halls to create up to 25,000 people. Such measures could not only enrich the hotel concept, but also contribute to strengthening all tourism in Vienna.

The tourist landscape of Vienna is not only characterized by historical attractions, but also by modern luxury and a variety of cultural offers. The cityscape is supplemented by new attractions that also include less frequented areas and help to distribute the flows of visitors more evenly.

With all these developments and a clear focus on the future, it turns out that Vienna and the Marriott Hotel form a promising symbiosis that contributes to the flourishing tourism sector in the city.