Gourmet At Home brings enjoyment on rails: tram with a new look!

Gourmet At Home brings enjoyment on rails: tram with a new look!

A very special tram is now rolling through the streets of Vienna: GOURMET Daheim has taken the popular “meals on wheels” deliveries to a new level by redesigning a tram in the company's colorful design. This creative campaign, which was initiated at the beginning of September 2025, is primarily intended to put the spotlight on the offer and advantages of the delivery service for the Viennese population. With a double-seater and a huge advertisement of the branded low-floor tram, GOURMET Daheim aims to raise awareness of the culinary services, particularly intended for the elderly and those with special dietary needs. Loud gvpraxis Managing Director Herbert Fuchs and Mag. Helga Cvitkovich-Steiner also took part in the presentation.

The campaign aims to promote the delicious and healthy meals that GOURMET Daheim offers to a wider audience. The company brings high-quality food directly to its customers’ homes. The menus, which are put together in collaboration with chefs and dietitians, rely on regional and seasonal ingredients and offer a colorful selection: from traditional classics and modern dishes to vegetarian options and light, whole foods. Orders can be easily placed by phone or online, and deliveries are made throughout Austria by regional partners. In Vienna, the Samaritan Association delivers to around 3,000 customers every day, which is a great way to promote social contacts and offer older people a daily treat in the form of warm meals. Interested readers can find information about this on the GOURMET website gourmet.at.

Culinary partnerships for over 30 years

GOURMET Daheim is not only known for its delicious food, but also for its long-standing collaboration with the Samaritan Association of Vienna, which now goes back over 30 years. This partnership has made it possible to provide many people in Vienna with delicious and healthy meals. Meals on Wheels is much more than just a convenient solution for everyday life; it also promotes customers' well-being and social contacts, which is of great importance in an urban environment.

With the new advertising campaign, GOURMET Daheim hopes to inspire even more Viennese households about the contemporary possibilities of “meals on wheels”. The simple ordering system and the diverse selection of menus invite you to do something good for yourself or your loved ones. The redesigned tram is also a truly appetizing sight, causing both a stir and a topic of conversation in the city. A good recipe for a successful campaign that is in tune with the times and combines enjoyment and social responsibility in many ways!