Football fever in Vienna: New England Patriots and Interwetten celebrate partnership!

Football fever in Vienna: New England Patriots and Interwetten celebrate partnership!

The last one took place in Vienna on Wednesday, November 6, 2025 sportsbusiness.at Breakfast Club of the year, with the New England Patriots and the betting provider Interwetten taking center stage. The event, which is the 29th edition of this network format, was dedicated to the ever-growing football hype in Europe.

Interwetten, which has been a partner of the Patriots since October 2024, recently announced the extension of the partnership until 2026. Wolfgang Fabian, founder of Interwetten, praised the increasing interest in the NFL in Europe, particularly in Germany, Austria and Switzerland. “The Patriots represent values ​​that are also important to us: success, tradition and passion,” he emphasized.

The role of the Patriots in Europe

The team from New England has been pursuing a targeted European strategy since 2017 and is active in the DACH region with its own content. Joe Dorant, Senior Director of International Business at Kraft Sports & Entertainment, emphasized how important the cooperation with Interwetten is for increasing reach and reaching new fans in Europe. More and more people are being encouraged to experience American football and share their enthusiasm for the sport.

A highlight of the event were the original Super Bowl rings, which guests were able to admire and have their photos taken with. The Patriots are considered one of the most well-known sports brands in the world, with an estimated market value of around nine billion US dollars. According to Forbes, they rank fourth among the most valuable sports teams and third in profitability, earning $261 million.

Market development in Germany and Austria

The partnership between the Patriots and Interwetten goes beyond traditional sponsorship and includes planning joint activation measures in Berlin and other exciting experiences for fans. This includes exclusive trips to Foxborough and live events in Germany. This underlines the intention to further develop the football community in the DACH region.

The NFL has invested heavily in the European market in recent years to appeal to young audiences and increase engagement. In this context, flag football projects and cooperation with the AfBÖ, the Austrian flag football association, are of great importance. Max Paatz, General Manager of the Vienna Vikings, highlighted the dynamics of American football in Europe and emphasized the joint effort of NFL teams, European clubs and partner companies to further consolidate the sport in this country.

Additionally, the NFL has incorporated innovative approaches such as local events, youth programs and interactive platforms to create deeper connections with fans. According to an article on sccgmanagement.com Sports betting should continue to play a key role in fan engagement in the future, because it promotes interaction with the games and creates incentives to engage more intensively with the sport.

With this momentum and exciting developments, it is hoped that UEFA flag football and NFL betting will take gameplay in Europe to a new level - and fans in Vienna and beyond will get their money's worth.