WhatsApp introduces new channel function: This is what Floridsdorfer expects!

WhatsApp introduces new channel function: This is what Floridsdorfer expects!

There is a new highlight for all WhatsApp users in Vienna: On December 21, 2025, the introduction of the channel function on WhatsApp was rolled out on a large scale. Marked by an opening that could revolutionize digital sharing, this feature allows celebrities, companies and clubs to reach their followers directly. The MeinBezirk Wien magazine celebrates this step and announces that their channel is now also available to provide breaking news and Providing evening news digests.

The new WhatsApp channels are a real treat because they represent public channels that can be compared to social media profiles on platforms like Instagram. Users have the option to subscribe to channels that match their interests. The channels can be found in the “News” menu and can be easily explored to stay informed about brands, people or topics, as Superchat reports.

A look at the features

With the launch in fall 2023, WhatsApp channels have allowed companies and organizations to share information in the form of updates. What’s special about it? Channels are not tied to users' contacts, meaning they are easy to follow and don't have to rely on approval. However, companies that set up such a channel cannot send direct messages to their followers; The interaction is limited to users being able to react to messages with emojis.

The user profiles remain anonymous as long as the phone number is not saved in the channel admin's contact. This offers subscribers a certain level of privacy. However, companies must ensure that they act in compliance with data protection regulations, as noted on datenschutz.law. Channel admins should use a device without saved contacts to ensure privacy.

New opportunities for companies

Access to a broad reach and the ability to share multimedia content are particularly exciting for companies. Anyone who relies on the latest technology should also be aware that WhatsApp channels are not end-to-end encrypted and the information is stored on the servers for up to 30 days. This means that data protection guidelines must also be observed more strictly in order to avoid legal consequences.

In summary, the new WhatsApp channels open up numerous new opportunities for communication and customer loyalty. Subscribers can easily find out about their favorite topics while companies maximize their reach. But as always: having a good hand and getting information in good time is the be-all and end-all in order to be able to make optimal use of the advantages of the new functions.